1. Spreading Yourself Too Thin: Do not create a business profile on every social media channel you can think of. Instead, choose the right platforms where the majority of your customers hang out, and focus your efforts there. For example, Pinterest is good for visual businesses such as restaurants and clothing stores, but not for insurance companies or law firms. Taking the extra time to research where your current and prospective customers are hanging out online will pay huge dividends in the long run.
2. Not Having a Plan: It’s nearly impossible to fit a comprehensive posting strategy into your already busy schedule. A structured ongoing plan with dedicated time to fulfill are needed to ensure consistency. Posting as an “afterthought” is not the way to handle this. Create a content schedule in partnership with your agency and internal stakeholders, and be sure to measure the results.
3. Outsourcing it All: You should not outsource all social media activities…Yes, you read that correctly. Although we manage social media campaigns and advertising, we do not recommend outsourcing this entirely. A third party is never going to be able to provide the type of insight into your business that people want to see. Social media helps add personality and human elements to your business. The best plan is to work in collaboration with an agency.
4. Lack of Monitoring: Creating pages and not monitoring them is like hanging a closed sign on the door of your business. To be successful on social media and not frustrate potential customers and followers, it is CRUCIAL to respond to ALL messages, comments, and reviews in a timely manner. You never get a second chance to make a first impression. Responding quickly with the correct answers will set the tone for a great customer experience.
Nowadays more than ever you need consistency and a mix of organic content as well as laser-focused advertising to drive leads and new opportunities via social media. To learn more, be sure to check out or social media services page, or schedule your free strategy session today!
