YouTube reports it has more than a billion users; almost one-third of all people on the internet. And each day they watch hundreds of millions of hours of video generating billions of views. Many marketers and businesses alike have seized the opportunities the popularity of video presents.
“Video is such an engaging marketing tool it can be used in all places and ways in which a business currently connects with their customers; from videos used by sales reps in the field to web training videos to help educate prospects, customers and employees and more,” says Matt Byrom, managing director at Wyzowl, a U.K.-based video production company.
According to the State of Video Marketing report by Wyzowl, 63% of businesses are using video as a marketing tool, and out of those, 82% feel video is an important part of their marketing strategy.
We’ve compiled the below list of 7 Tips to Get Your Business up and Running with Video Marketing:
1. Take inventory. The best way to start is to think of all the touchpoints a prospect has with your company before and after they buy. This could include sales reps, your website, marketing literature, advertisements, marketing emails and more.
2. Consider the sale cycle. Brainstorm ideas for interesting ways to present targeted messaging during four distinct buying stages: awareness, interest, decision and action. For example, at the decision stage, customer testimonials or “about us” videos that show your team’s expertise help personalize your brand.
3. Tap your resources. With smartphones, tablets, and quality webcams, nearly everyone in your organization can be a video content creator. And, capturing a variety of perspectives may offer new angles to storytelling that you hadn’t anticipated.
4. Build in interactivity. An interactive video can increase engagement and help a viewer get to more information they want right away. Be sure to include calls to action such as like, subscribe, download, register, or contact us.
5. Keep it brief. In the above survey, 50% of consumers said they believe that one minute is the ideal length for an “explainer video”, while 33% said between one and two minutes. The more to-the-point you can make your video, the better it will be.
6. Repurpose. Video content can also be used as blog articles, slide decks, interactive web experiences, and more. All these things can alternately be turned into video content.
7. Measure. Every business’s engagement metrics will be different, but their are goals you can set. Some things to aim for: Collect X-number of leads with your videos. Maintain the attention span of over 60% of your target audience watching right until the end. Double your click-through rate for nurture campaigns by using video assets in email.
If you’re ready to take the next step and get started with video marketing, we would like to hear from you. Contact us today for a free estimate on your next video marketing project!
